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Sprint Becomes Title Sponsor of Ski Press Weekly News

SSPWN is now Cornerstone of Sprint SnowZone & produced in association with Egan Entertainment Network

Laguna Beach, CA (Ski Press) - In a blockbuster sponsorship-and-distribution deal, communications giant Sprint Nextel has become the title sponsor of the Ski Press Weekly News.

Now in its third year, the Sprint Ski Press Weekly News (SSPWN) starring Amy Quigley is a 3-minute weekly news segment that delivers cutting-edge news and information about the world of Alpine sports. SSPWN will become a cornerstone of the content offered on Sprint’s Snow Zone.v

Sprint Snow Zone is exclusive wireless site that allows users to get the information they crave. That includes the latest weather and snow conditions at their favorite resorts, and video clips of tips and tricks from gold-medal athletes. Among those athletes is freestyle skier Jonny Moseley, known for pushing moguls skiing to the limits, and snowboarder Seth Wescott, who won the first snowboardcross gold medal.

Beginning mid-November 2007, all SnowZone content, including the Sprint Ski Press Weekly News, will be available to Sprint PCS Vision® and Sprint Power VisionSM pack subscribers free of charge. It can be accessed via the Vision or Power Vision home deck or by texting SNOW to 7777.

More than 51 million Sprint and Nextel subscribers can now stay in touch with snow industry news from anywhere they use their phones.

“I’m proud to be working with Sprint — they’re the leading telecommunications company committed to giving their customers information that they can really use,” said Ski Press President and CEO Jean-Marc Blais. “Ski Press is a media company aimed at giving consumers the best and most current information on alpine sports. Making that information available on Sprint and Nextel phones is a natural extension of our broad distribution strategy.”

About Ski Press

Ski Press World is an innovative multi-media company producing magazines, websites, television, events and marketing solutions. Ski Press World is the world’s leading distributor of breaking news and entertainment about snowsports, with a large and loyal audience of alpine enthusiasts. The company’s consumer and trade media have a combined monthly seasonal circulation of nearly 3 million and an audience of more than 9 million. The company has operations in the USA, Canada & Germany. For more information, go to www.skipressworld.com. Ski Press World, Inc., 1395 Marie-Victorin, Saint-Bruno, QC, Canada, J3V 6B7, email VP Sales & Marketing Harry deHaas at Harry@skipressmag.com (905) 471-9276, US Publisher Ben Warner at Ben@skipressmag.com, or Canadian Publisher Jean-Marc Blais at Jmblais@skipressmag.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.